WOWMOM was founded in 2019. It is an online platform carrying award winning and well loved baby and maternity brands that seek to make your parenthood journey easier, more fun and enjoyable. Our products have been tested and approved by real moms and are well loved by everyone! We look forward to being a part of your parenthood journey. 

Promotion Terms & Conditions

- Enjoy 15% off regular priced items on iamwowmom.com.

- Use code “ENFAGROW” at checkout.

- Promotion is valid till 31 December 2021.

- Brand exclusions apply.

- The promotion cannot be used with any other offers or discount codes.

- WOWMOM reserves the right to amend the terms and conditions from time to time at its sole discretion.


Breast milk is best for babies

The World Health Organisation (WHO) and Health Promotion Board (HPB) recommends exclusive breastfeeding for the first six months of life. Unnecessary introduction of bottle feeding or other food and drinks will have a negative impact on breastfeeding. At around six months of age (but not before 4 months), infants should receive nutritionally adequate and age-appropriate complementary foods while breastfeeding continues for up to two years of age or beyond.

Mead Johnson Nutrition (Singapore) Pte Ltd ("MJN"), Reckitt Benckiser Group, Plc or its affiliates ("RB") fully recognises breast milk’s primacy, value and superiority and supports exclusive breastfeeding as recommended by the WHO. The content on this website is intended as general information for Singaporean residents only and should not be used as a substitute for medical care and advice from your healthcare practitioner. The Health Promotion Board recommends that infants start on age-appropriate complementary foods at around 6 months, whilst continuing breastfeeding for up to 2 years or beyond to meet their evolving nutritional requirements. If no longer breastfeeding, toddlers can switch to full cream milk after 12 months. This should be complemented by a good variety of solid foods from the four main good groups (fruits, vegetables, grains, meat and alternatives).

For more information on the nutritional requirements of infants and young children, please visit www.healthhub.sg/earlynutrition